Hey Risers
Thank you for being part of India Rising. It’s great to have you here.
Here are the topics of this week:
The US-India interim trade deal vs. the EU-India FTA: Why one mitigates damage while the other creates growth.
Competition heats up in India's automotive market, and why suppliers will benefit more than OEMs.
German machinery exports to India projected to grow 10-15% in 2026 as 44% tariffs are being eliminated.
And much more.
Recap: I hope you enjoyed last week’s guest article by Kunal Singla on “India is Europe's Next Growth Anchor”. My key takeaway: the free trade agreement is a door opener, but European business must take actions now and be locally present if they want to participate in India’s fast development.
More guest articles and the last issue of our first India Rising Perspective are incoming! Keep an eye out on your inbox over the coming weeks!
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Number of the Week
44% —> 0%
The tariff elimination for EU machinery exports to India under the new FTA. German industry association VDMA expects this to drive 10-15% export growth in 2026, with machinery shipments to India potentially reaching EUR 4.4-4.6 billion, up from EUR 4 billion in 2025.
Rise of the Week: The US and India agree on an Interim Trade Deal that Doesn’t Match the EU-India FTA.
As the EU and India just recently signed their long awaited Free Trade Agreement (FTA) dubbed as “The Mother of all Trade Deals”, the US appears to have expedited its own agreement with India. While details of the US-India FTA remain limited, first analyses of the interim framework indicate that the EU-India deal is much broader in scope and impact.

Partially generated with Google Gemini (2026)
The EU-India FTA is a landmark agreement and was well perceived in both Europe and India, and a strong start to an in my view pivotal year for the Indo-European partnership particularly in context of geopolitical developments. While it was communicated in high detail and transparently, very limited information has been made available on the US-India trade agreement and therefore appears expedited in light of such landmark agreements, as shared by various outlets including CNBC.
It's important to note that these agreements operate in fundamentally different contexts. The US-India interim deal is designed as damage control following the Trump administration's imposition of 50% tariffs on India (25% standard plus 25% related to Russian oil purchases). The EU-India FTA, by contrast, builds a growth corridor from a relatively neutral trading baseline.
The interim framework between the US and India is built around three key pillars:
Lower tariffs
Reshaping energy ties
Deeper economic cooperation
To achieve a potentially more balanced trade corridor and supply chain systems, both sides appear to commit to the following interim schemes according to The Hindu:
India | United States | |
|---|---|---|
Tariffs | Eliminate / reduced tariffs on US industrial goods, US farm and food products. | 18% on Indian-origin goods in sectors such as textiles, organic chemicals, certain machinery, and more. Fully removed for generic pharmaceuticals, aircraft parts, or gems and diamonds from India. |
Market access | Provide preferential access in certain sectors | India to receive preferential tariff rates for auto-parts, and potentially pharmaceuticals. |
Standardisation / Regulatory Environment | Review of US or international standards. Standards and conformity processes under review. | Standards and conformity processes under review. |
Digital trade | To be reviewed. | To be reviewed. |
Supply chain security | Investments, export controls and policies under review. | Investments, export controls and policies under review. |
Purchase commitments | USD 500 billion for US goods over a 5 year period. Expansion of technology trade. | Expansion of technology trade. |
Around USD 90 billion of the USD 500 billion purchase commitment by India were reportedly already planned. India’s Commerce and Industry Minister Piyush Goyal provided more insights on India’s plans to meet these targets as critics were highlighting an imbalanced interim agreement. Goyal highlighted that the demand for imports far exceeds the purchase commitments, especially due to the accelerating data centre infrastructure build up, aviation sector needs and energy requirements, and therefore wouldn’t be of concern.

Source: Statista (2026)
According to analysis by the Kiel Institute of the World Economy shared by Statista, the interim deal mitigates but doesn't eliminate the damage from US tariffs. Under the current 50% tariff regime, India's GDP faces a -1.64% impact. The interim agreement's tariff reduction scheme would improve this to -0.88%, still a net negative compared to pre-tariff baselines, but a significant improvement from the status quo. In contrast, Indian exports under the current tariff environment are projected to be 22-26% lower than they would be without these trade barriers.
On the other hand, the EU-India FTA provides clear added value for both sides with positive increases in exports and GDP. The GDP is expected to rise for both and with trade up by +41% for India and +65% for the EU, all on top of agreeing on deeper ties in defence, research and development, and other strategic areas (see last issue of India Rising).
The interim nature of the US-India agreement also matters for interpretation. Interim deals are by definition narrower in scope and often serve as stepping stones toward comprehensive FTAs. The question is whether the US will build on this foundation or whether the current framework represents the ceiling of their ambition. Early signals suggest the latter, particularly given the limited transparency around the agreement's terms and the purchasing commitment structure that places most of the adjustment burden on India.
In total, the Kiel Institute’s trade models highlight a crucial distinction: the US-India interim agreement primarily mitigates existing damage from recent tariffs, while the EU-India FTA creates net new trade growth from a neutral baseline. For India, the US deal prevents things from getting worse and the EU deal makes things actively better. For businesses operating in the Indo-European corridor, this distinction matters as the EU-India FTA establishes a stable, long-term growth framework rather than simply repairing a self-inflicted wound.
Sources: The Hindu, CNBC, Times of India, Statista
What Else is Rising?
Competition in India’s Automotive Market is about to Heat Up
The EU-India FTA offers clear improvements for trade in the automotive sector with tariffs for EU exports to India being reduced from 110% to 10% (quota of 250,000 cars). As premium brands such as Mercedes-Benz or BMW with limited to no production capacity in India will benefit, the majority of the OEMs might face increasing competition. But another group in the ecosystem will most likely benefit the most.

Data source: DW (2026)
India is the third largest automotive market, growing by 10-12% year-over-year and highly concentrated in terms of market share. Domestic and East Asian players dominate, with Volkswagen reaching only 1% market share and all European manufacturers combined only around 3%.
Local production and market understanding are key advantages that the market leaders understood early and continue doing so by increasing investments in India (see prior issues of India Rising). While this will increase competition for European OEMs, opportunities arise for automotive suppliers. The EU-India FTA is not only increasing access, but provides stability that will allow manufacturers to embed India in their global supply chains and become more price competitive in global markets.
Several announcements indicate how different players are positioning themselves:
Automotive suppliers expanding aggressively
Germany’s ZF Group sees India as its key growth market, growing at high double digit rates while its home markets in Europe remain flat. The automotive supplier expects this growth to accelerate and will increase investments in the country.
Korean EV component manufacturer Samhyun acquired a 11 acre site from Tata Chemicals in Chennai to produce EV components for domestic productions, indicating growing EV capacity.
OEMs chasing growth but struggling for scale
Skoda, part of Germany’s Volkwagen Group, plans to introduce 10 new products in the Indian market this year. The company grew by 107% selling around 73,000 cars in 2025. Yet this impressive growth still leaves the brand with less than or around 1% market share, illustrating how even strong performance barely moves the needle in India's concentrated market.
Japanese Nissan intends to launch 3 new models over the coming year and increase the number of dealerships in the country, similarly attempting to gain traction in a market dominated by established players.
While the EU-India FTA reduces tariff barriers, it doesn't solve the structural challenges European OEMs face in India. Success in this highly competitive, price-sensitive market requires local production, deep market understanding, and long-term commitment, exactly what Indian and Asian competitors have built over decades.
A real opportunity for European companies lies in the supplier base: integrating India into global supply chains, leveraging lower production costs, and building the components that will power India's automotive future regardless of which brand name appears on the badge. For European automotive suppliers, the FTA provides the stability to make those investments. For European OEMs, it allows to compete in a market where they're already years behind.
Sources: DW, The Economic Times, Times of India, The Hindu
German VDMA Expects Machinery Exports to Grow by 10-15% in 2026
The machinery sector is a core pillar of the German and European manufacturing sector. VDMA, an association representing 3,600 German and European mechanical and plant engineering businesses, expects German machinery exports to India to grow by 10-15% in 2026. These exports reached approximately EUR 4 billion in 2025, and the industry is positioned to benefit substantially from recent developments in the Indo-European trade relationship.
The machinery sector is positioned to profit substantially from several developments:
EU-India FTA: The FTA will eliminate tariffs for machinery exports to India from 44% today.
India as manufacturing hub: The EU-India FTA will substantially reduce barriers for European businesses to invest in India itself and to integrate the country in global supply chains. This should therefore increase demand for European machinery products in the country on top of demand from domestic players.
Growth of manufacturing sector: Manufacturing's contribution to India's GDP is projected to rise from around 16% today to 25% by 2047, with annual growth rates of 10-12%. While this is a long-term trajectory, the near-term expansion creates immediate demand for capital equipment and machinery.
While investments for local production from this sector are to be expected as well, VDMA's growth expectations indicate India's growing importance in European key sectors. The question will be whether European manufacturers can move quickly enough to capitalize on the tariff elimination before domestic Indian and machinery producers from other markets close the technology gap, or whether early movers can establish partnerships that create lasting integration in India's industrial supply chains.
Sources: The Economic Times, VDMA
Quick Risers
Volkswagen, Vodafone, and Tiger Global’s tax invoices shock India investors. (Source: Handelsblatt)
Airbus to deliver 1,200 planes to India in the next decade. (Source: The Economic Times)
Germany and India’s bilateral logistics and investment growth to grow 15% or by USD 7.5 billion in 3 years. (Source: The Economic Times)
Manufacturing PMI rises to 55.4 in January. (Source: The Hindu)
India is 2nd largest Private Equity hub for Warburg Pincus. (Source: Times of India)
India ranks 2nd in green buildings according to US Green Building Council. (Source: Times of India)
Rules for startups and deep tech sector changing. (Source: TechCrunch)
India targets to triple exports by 2035. (Source: Der Spiegel)
India does now produce more locomotives than Europe or the US. (Source: Times of India)
Manufacturing sector expected to reach 46% of total industrial and warehousing absorption by 2027, confirming sector demand. (Source: Fortune India)
Spotlight: New Homepage & Event Calendar
Have you visited the India Rising homepage lately? I just updated it and added tools.
After getting asked repeatedly about upcoming conferences, summits, and networking events with an Indo-European focus or benefit, I decided to build a simple event calendar tool for you to access.

India Rising (2026)
Right now it features tech summits, renewable energy forums, and more, but I know we're missing events. The calendar is curated, so if you know of any events that should be on the list, please share them and hit reply!
Take a look at the calendar here.
Curiosity Corner
Your random facts and stories about India and the Indo-European friendship.
This week: US-India Relations - A brief history
US-India relations were distant during the Cold War, with India pursuing non-alignment while the US allied with Pakistan, but transformed after India's 1991 economic liberalization and the landmark 2008 US-India Civil Nuclear Agreement. Over the past two decades, the partnership deepened substantially around shared concerns about China, with defence cooperation expanding, the US becoming a major arms supplier, and the Quad security dialogue emerging as a key Indo-Pacific framework. However, relations deteriorated sharply in 2025 when the Trump administration imposed 50% tariffs and controversially attempted to mediate between India and Pakistan.
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